GoChess Wizard Alive — campaign emails

Every email in the Harry Potter presale sequence, in send order. Each page is the real template, rendered with a sample reader.

Internal review only. These pages carry unreleased pricing and the presale discount codes. Do not share the link outside the team. Two placeholders are still unfilled and are marked in red where they appear.

R2 · 3 Days 3 days out 3 Days Left · Round Two R2 subscribers (list opened Sep 2) September 25 R2 · Launch Presale opens Presale Is Open · Round Two R2 subscribers (list opened Sep 2) September 28 R2 · Launch R1 Presale opens Second Chance · Round Two R1 subscribers who did not purchase September 28 R2 · Launch HP Presale opens Ron’s Board Is Real · Round Two HP subscribers in Shopify who did not purchase September 28 R2 · 24h Halfway through 24 Hours Left · Round Two R2 subscribers + HP subscribers who did not purchase September 29 R2 · 24h R1 Halfway through 24 Hours Left · Second Chance R1 subscribers who did not purchase September 29 R2 · Extension After the window closes 24-Hour Extension · Round Two R2 subscribers only September 30 R2 · Browse Flow Browse Abandonment Viewed the page, did not add R2 · Cart 15m Flow · 15 min after Checkout Abandonment · 15 minutes Started checkout, did not finish R2 · Cart 24h Flow · 24h after Checkout Abandonment · 24 hours Started checkout, did not finish R2 · Cart 48h Flow · 48h after Checkout Abandonment · 48 hours Started checkout, did not finish Teaser Pre-announcement The Magic is Listening Waitlist Already sent Email 2 5 days out 5 Days Before Presale All customers + existing customers August 27, 2026 Email 2.2 5 days out 5 Days Before · Wizard Owners Wizard Lite / Mini owners & subscribers date to be confirmed Email 4 The night before 24 Hours Before Presale Waitlist August 31 Email 1 · A Presale opens Presale Is Open · $999 Price test — full price August 27, 2026 Email 1 · C Presale opens Presale Is Open · 30% off Price test — WIZARD30 August 27, 2026 Email 1 · B Presale opens Presale Is Open · 20% off Price test — WIZARD20 August 27, 2026 Email 1 · Loyal Presale opens Presale Is Open · $350 off Existing GoChess customers August 27, 2026 Email 3 Presale opens Existing Wizard Owners GoChess owners date to be confirmed Email 5 · A Halfway through 24 Hours Left · $999 Price test — full price Email 5 · B Halfway through 24 Hours Left · 20% off Price test — WIZARD20 Email 5 · Loyal Halfway through 24 Hours Left · $350 off Existing GoChess customers Email 5 · C Halfway through 24 Hours Left · 30% off Price test — WIZARD30 Email 7 · C After the window closes 24h Extension · 30% off Price test — WIZARD30 Email 7 · Loyal After the window closes 24h Extension · $350 off Existing GoChess customers Email 6 Flow · 1h after checkout starts Checkout Abandonment Started checkout, did not finish